The moment Truck City was revealed to the world began surprisingly quietly.Before the sun had fully risen, the main plaza entrance, tucked inside Incheon's outskirts industrial complex, opened.
The VIP pathway, constructed from stacked containers, was restrained and orderly, with no unnecessary decorations.Anti-slip rubber plates lined the ground, and not a single wire hung from the overhead structures.
The lights were only 70% on.There was no music, no cheering.Only the low, rhythmic chatter of staff over walkie-talkies filled the space.
"VIP Shuttle #1 entering.""Medical route clear.""Main plaza secured."
The VIP shuttle stopped.As the doors opened, fashion directors, celebrities, and global investors from Italy, France, the U.S., and Japan stepped out one by one.
Their eyes naturally swept across the plaza.The colossal main stage, still testing its lights,120 food trucks lined up in perfect order,and at the most prominent spot, DR. MEDICAL TRUCK – K-MED.The cameras started rolling.
Interview 1 – Editor, Italian Fashion Magazine"Honestly, I expected something rough—a festival mixing industrial trucks and fashion."He paused, glancing slowly around."But this… it's surprisingly controlled."The lighting angles, audience pathways, soundproofing, even the distance between food and medical trucks—he nodded."This isn't an impromptu festival. It's a designed city."
Interview 2 – French Luxury Group Representative"I've never seen medical trucks deployed so prominently in a large festival."The camera focused on Dr. Song Jae-min's medical truck.Mobile emergency beds, automatic defibrillators, oxygen supplies, portable partitions—all ready and operational."This isn't about responding to incidents; it's about preventing them," he said, pausing."This city… it's remarkably mature."
Interview 3 – American Actor (VIP Guest)Removing his sunglasses, he said,"I feel strangely calm arriving here."He smiled."In events of this scale, there's usually some tension.But here… people seem at ease."He pointed to children running along the plaza edges and to the container housing areas."The fact that kids can roam freely says it all."
Interview 4 – Japanese Lifestyle Media Director"This city feels alive," he said, thinking carefully."And… it feels self-governing."He nodded."This is a rare experience."
As VIPs moved inside, the camera quietly captured one scene.Next to the medical truck, Song Jae-min handed a bottle of water to a staff member."Hopefully, no medical emergencies until sundown."The staff smiled."Professor, today is just for the festival."Song Jae-min gazed at the main stage, still partially darkened."Yes. Today, people should only enjoy themselves."
Audience Entrance Begins
Thirty minutes before noon, LED screens along the outer circular roads lit up simultaneously.〈TRUCK CITY GLOBAL FESTIVAL – GATES OPEN〉
The long queues of visitors slowly started moving.The entry was smooth.Six container-designed gates, each with a different theme and color, created a seamless flow of QR scans, security checks, and audience distribution.
"How are there so many people, but no bottlenecks?"someone murmured.The answer was simple: today, Truck City wasn't opening a "festival ground," it was opening the city itself.
Not just the plaza, but residential container zones, food truck streets, workshop avenues, even the eco-friendly truck parking lanes—all designed to naturally disperse the crowd.The city already housed 3,100 households.
Hydrogen- and electric-powered eco trucks, solar-panel topped residential containers, centralized energy management systems, rainwater recycling lines.Families carrying babies, young couples pushing strollers taking photos, even residents in work uniforms—all blended seamlessly.
"People actually live here, right?"a foreign visitor asked a staff member."Yes. They're just extra guests today," the staff replied with a smile.
In the food truck zone, 120 trucks began ignition preparations.Raon's walkie-talkie buzzed.
"Zone 1, start ignition.Zone 2, standby for 5 minutes.Check smoke levels continuously."
The smell of cooking, music rehearsal sounds, and the low vibrations of metal structures blended into a rhythm that tied the entire city together.
Meanwhile, in front of DR. MEDICAL TRUCK – T-MED, people moved calmly without tension.Song Jae-min checked monitors inside the truck."No abnormal temperatures detected. Dehydration risk zone starts after 3 PM."He nodded to his team.The goal today: remain unnoticed.
As audience entry progressed, the air around the main stage subtly shifted.Even though the LED screens weren't fully lit, people instinctively gravitated toward it.
"Is the Gucci show happening there?""Those trucks are the runway… really?"The trailer runway structure already seemed part of the city itself.Some realized: here, fashion wasn't placed on top of the city—the city itself was the runway.
Children sat eating ice cream on container stairs, a resident guided visitors along the paths."That's the Blue Stage. The residential area is next door; no need to worry about noise."The visitors, astonished, asked,"Do people really live here?""Yes. Even today."The statement carried an unusual pride.
As the sun approached noon, the city seemed to take a quiet breath.
And everyone felt it: this was not just the start of a festival—it was the moment a city opened its doors to the world.
Soon, the music would start.Soon, the lights would turn on.Soon, people walking across the trucks would set a new standard.But before all the spectacle—Truck City had already proven one thing:people could live here, gather here, and the city would remain steady.
And the audience was slowly, surely, stepping into this historic day.
Soon,Truck City's day would unfold before the world.