At 5 p.m., drones lit up the sky above Truck City.The scent of food trucks, the glow of LED lights, and cheers from across the world filled the air.
Under blue lighting, Doyoon stepped onto the stage.It was a tense moment.
"Truck City is a new platform for living.Today, we write another chapter of history.The world is about to see us."
The crowd erupted.
The Music BeginsAct I — Blue Workwear Line
"The moment blue waves awaken the metal city."
The music opened with deep, industrial bass—like steel plates and metal pipes colliding—layered with blue synths that echoedthe "industrial heartbeat" of Truck City.
Fifteen massive LED screens ignited at once,sending waves of blue across the entire stage.As wash lights shifted into the Blue Spectrum,the metal pipe structures shimmeredlike living organisms.
Entrance — The Mechanic's Walk, Reimagined as Fashion
With a thunderous clang,the metal gates at the front of the runway split open.
The first model appeared.
A GUCCI reinterpretation of mechanic wear—a finely tailored jumpsuit printed with oil stains.Elbow and knee guards were finished in chrome,inspired by Truck City's metal pipelines.Mechanic boots were reborn in modern leather:GUCCI Mechanic Boots.
The model walked like a mechanic at work,one hand briefly resting on the knee.
Whispers rippled through the audience.
"Those oil stains… that's a pattern?""The protective gear— it's beautiful."
Rail-mounted cameras traced every step of the boots,capturing the craftsmanship in motion.
Act I Highlight — "The Dance of Oil Stains"
As eight models emerged,the LEDs shifted from deep blue to neon blue,playing fluid simulations that looked like oilspreading across metal surfaces.
The music evolved—metal strikes,drill sounds,the idle hum of truck engines—all remixed into high-fashion rhythm.
The final model appeared wearing a GUCCI metal necklace,inspired by truck wheel nuts.
The crowd gasped.
"Can a machine shop be this beautiful?""This is innovation."
When Act I ended,even the lighting and camera crews paused to breathe.It was a flawless opening.
Act II — Trucker Lifestyle Line
"Life inside a truck becomes luxury."
As the blue waves faded,the stage sank into darkness.A cold engine-cooling sound signaled the next act.
LED screens displayed truck interiors like CAD drawings—beds, shelves, dashboards, engine covers—flowing softly as line art.
Entrance — The Gestures of Those Who've Lived in Trucks
The first model wore the GUCCI Sleeping Bag Coat,inspired by a truck's sleeping berth.
Ultra-light, high-performance fabric.A subtle GG pattern inside.Container-metal textures printed on the exterior.
He walked as if wearing a couture gown,the coat fluttering with elegance.
Laughter and awe erupted.
"That's… a sleeping bag?""They turned life inside a truck into fashion!"
The next model carried a container mini-bag—compact, rugged metal edges,clips modeled after container door locks,engraved with TC-GUCCI.
Mid-Act — "Metal Groove Pattern"
The music shifted again—engine RPM rising,hi-hat rhythms,metal reverberations colliding.
Models walked with movements inspired bysteering wheels and engine covers—each shoulder, wrist, and elbow angle catching light,creating a metallic dance across the stage.
Emotional Climax — "People Walking Out of Their Homes"
Three models emerged simultaneouslyfrom a set shaped like a truck interior.
One wore a jacket inspired by a truck desk.Another, a padded coat patterned after storage compartments.The last, a coat echoing container floor wood textures.
It symbolized people who sleep, rest, study,and endure inside trucks.
The audience fell silent.
Someone whispered,"This isn't fashion… it's life turned into pattern."
When the music stopped completely,the only sound leftwas everyone inhaling at once.
City Runway — When Truck City Becomes the Stage
After Acts I and II, the lights cut out.The audience waited, uncertain.
Then—the main LED screens stayed dark.
Instead, lights across Truck City began to glow,one by one.
The food truck zone.Residential container blocks.Maintenance lines.The plaza before the medical truck.Internal logistics roads.
The light followed the city's circulation,not the stage.
Doyoon's voice echoed again.
"This city does not exist only on the stage."
The first model stepped off the runwayand walked straight into Truck City's central road.
City Runway System — Activated
A voice crackled over the radio.
"City Runway, go."
Embedded light lines illuminated the ground,linking the entire city into one massive runway.
Alleys between containers opened just wide enoughfor a single model to pass.Lights gently curved around food truck tables,careful not to disrupt daily life.
Children stopped walking.Chefs paused mid-cooking.Mechanics stood still, gloves still on.
Fashion entered people's lives—carefully.
Clothes That Walk the City, Fashion That Passes Over Life
Models from the Trucker Lifestyle line dispersedalong different paths.
One walked past electric truck charging stations,then by residential containers—3,100 households.
Real homes.Laundry on railings.Radios playing through open windows.People preparing dinner.
The coats did not dominate the scene.
They blended into it.
From the VIP section, someone murmured,"That's not a show…They dressed an entire day of a city."
The Runway Before the Medical Truck
Another path.
A model passed in front ofDR. MEDICAL TRUCK – K-MED.
Song Jaemin paused mid-duty.
The outfit—a white and blue coatreimagined from flame-retardant medical fabric.
At that moment,a child stumbled beside the medical truck.
The crowd gasped—but Song Jaemin was already moving.
He helped the child up, checked the knee,then nodded calmly.
The model never stopped walking.
The runway never stopped.
A moment wherethe city's function and fashiondid not interfere with each other.
The cameras did not miss it.
Return to the Main Plaza
After circling the city,the models gathered back at the plaza.
Their clothes carried traces of the city—light, dust, and people's gazes.
Then, all fifteen LED screens lit up again.
Doyoon's voice spoke softly.
"Now…the stage returns to you."