Chen Yansen chose to start the war on the eve of the Double Twelve sales event mainly because Kuai Pao had just received 3.18 billion US Dollars in funding. With money in hand, it was natural to put some pressure on Lao Ma.
Including Li Yanhong, all three companies had to join in to make the pie bigger.
Otherwise, Kuai Pao alone would be far too slow in developing the market.
An hour later, Ma Liyun had no choice but to accept the challenge.
He also limited the subsidies to Hang City, offering the same 12-yuan instant coupons with no minimum purchase.
Lao Ma threw money at the problem and won back the food delivery market share at eleven o'clock.
