On the morning of the Double Twelve shopping festival, Kuai Pao and Taodian simultaneously began distributing coupons, extending their subsidy war to cover all food delivery users in the Jiangsu and Zhejiang Region. While the two companies battled fiercely, Qian Du Delivery was caught in the crossfire, its market share plummeting.
When everyone else is locked in an arms race, standing still is a death sentence.
'They'd spent tens of billions to conquer this market. Were they just going to hand it over on a silver platter?'
There was no way Li Yanhong would take this lying down!
At 11:30 AM, right at the start of the lunch rush, a coupon pop-up appeared on both the PC and mobile apps for Qian Du Delivery. In addition to a 15-yuan coupon with no minimum spend, there was also a coupon bundle with offers like "20 off 40," "30 off 60," and "40 off 100."
Lured by the promise of free milk tea, free bread, and free claypot rice, users immediately flocked back to Qian Du Delivery.
