July. The height of summer.
The promotion for the China leg of the International Champions Cup was already in full swing.
Real Madrid, Inter Milan, AC Milan, Manchester City, Manchester United, Greater Paris, Chelsea, and Arsenal.
Any one of these teams had tens of millions of fans in China.
Manchester United and Real Madrid, in particular, had fans numbering in the hundreds of millions.
Arsenal had plenty of fans in China as well.
Their reputation as the "fourth-place fiends," always fighting for a Champions League spot year after year, was a popular running gag among many fans.
But this year, Arsenal could be said to have been reborn from the ashes.
The ticket prices for this International Champions Cup made it arguably the most fan-friendly event in history.
As the organizer, Comet Sports was showered with praise by countless fans.
Tickets came in just four tiers, priced at 100, 300, 600, and 900.
The value for the price was unbelievable.
