February 13th, three days before the Super Bowl kickoff.
But the entire United States of America had already descended into a state of near-frenzy.
New York, Manhattan, Fifth Avenue.
A Mexican street vendor nudged his hot dog cart a little closer to the curb.
He wasn't making room for the passing pedestrians and tourists, but rather to set up a folding table.
The table was covered with phone cases, mugs, baseball caps, and refrigerator magnets, all printed with the Giants' number 1 jersey. Most prominent of all was the number 1 dark blue T-shirt sitting right in the middle.
These goods, sourced from China for less than three yuan each, would sell for $19.99 USD as soon as they hit New York Manhattan. Even if you haggled him down to $10 USD, he'd put on a pained expression before closing the deal with a blooming smile.
