The 61st Academy Awards ceremony concluded, and the 'Gucci Night' after-party hosted by Daenerys Entertainment became the grandest celebration of the evening.
Based purely on the number of awards won, Daenerys Entertainment's performance at this year's Oscars didn't seem particularly outstanding.
However, Daenerys Entertainment secured three of the four core awards; Best Picture, Best Director, Best Actor, and Best Actress, which was enough to make Daenerys Entertainment the focus of media attention for some time to come.
Moreover, for many who were privy to the behind-the-scenes battles of this awards ceremony, Daenerys Entertainment achieved a resounding victory tonight.
In Hollywood, a world of fame and fortune, people pursue nothing more than fame and profit.
Over the past year or so, Daenerys Entertainment's performance in both box office and awards has left other Hollywood studios far behind, and this rapidly rising film company is undoubtedly seen by many as the best ladder to climb the world of fame and fortune.
It's worth noting that Daenerys Entertainment has publicly announced no fewer than 10 film projects in their official preparation stages, and no one doubts that these contain many opportunities for their careers to advance.
As a result, in order to establish direct connections with Daenerys Entertainment executives, not only the invited guests but also many other Hollywood stars and celebrities began to seek attendance at this party.
Daenerys Entertainment's party was naturally not open to just anyone.
Stars also didn't want to show up uninvited and risk being turned away and becoming a laughingstock for the media. They contacted the organizers in advance through various channels, and only a very small number received additional entry permits.
Beverly Hilton Hotel.
Famke Janssen, dressed in a deep red, broad-shouldered Gucci gown tonight, had just stepped out of her car outside the hotel when her agent led her into the hotel, all the way to the media photo wall outside the 'Gucci Night' party hall.
Not only her gown, but Famke Janssen's clutch and shoes were also from Gucci; to be precise, she was a 'spokesmodel' for the Gucci brand tonight.
Of course, Famke Janssen was completely willing to be this 'spokesmodel,' as it would also boost her own popularity.
Speaking of which, as models turned actresses, the three Wonder Woman candidates were all arranged similarly. The three women's status was still very low, and Daenerys Entertainment wasn't worried that such arrangements would cause conflicts with endorsement brands, as none of the three women had any endorsements yet.
Over several months, Famke Janssen had gradually realized that she was likely the top priority among the three Wonder Woman candidates. As long as she didn't make any mistakes, the role of Diana Prince would be hers for the taking.
Famke Janssen obediently posed for over two minutes in front of the Daenerys Entertainment and Gucci-themed photo wall as arranged by the organizers before being allowed into the party. As soon as she entered the hall, ICM president Marvin Josephson came forward, greeted Famke Janssen warmly, and then personally guided her through some networking in the crowd.
In order to catch up with CAA, ICM established partnerships with several famous North American modelling agencies a few years ago. As a result, many popular models, such as Cindy Crawford, Paulina Porizkova, and Elle Macpherson, had their acting agency contracts under ICM.
Famke Janssen was originally not a particularly prominent one among them.
Now, although Famke Janssen is still not prominent, she has become a key talent under ICM's development. Not only will Daenerys Entertainment provide her with opportunities, but ICM has also begun to invest significant resources in her. This treatment is even unmatched by Helena Christensen, another Wonder Woman candidate also under ICM.
As for the last one, Erika Anderson, she is a client of WMA.
Although Daenerys Entertainment has shown a clear preference for Famke Janssen, due to Simon's relationship with WMA, ICM does not dare to take this matter lightly.
At the party, while Marvin Josephson was socializing with Famke Janssen in the crowd, Jonathan Friedman was also discussing this topic with Amy.
Erika Anderson was not Jonathan's own client, but her agent, like Ilian Borrell, Valerie Golino's agent, and Matthew Stewart, Adam Baldwin's agent, belonged to the Friedman faction. After that incident, Friedman no longer harboured illusions about WMA's internal unity; he simply tried to rally more allies to support himself.
Facing Friedman's inquiry, Amy didn't beat around the bush and said, "Joe, you should have seen Simon's preference. However, since he chose these three girls, they must have something special about them. Even if they can't get the role of Wonder Woman, they will definitely have good development in Hollywood in the future".
"In that case, Amy, how about letting Erika try out for the role of April O'Neil in 'Teenage Mutant Ninja Turtles'?"
April O'Neil is the female protagonist of the 'Teenage Mutant Ninja Turtles' animated series. In the original timeline live-action film version of 'Teenage Mutant Ninja Turtles' produced by Michael Bay, the role of April was played by Megan Fox. Although this character is a 'flower vase,' she is a 'flower vase' with a lot of room for development.
Jonathan's request was essentially asking Erika Anderson to voluntarily withdraw from the competition for Wonder Woman.
However, since the probability of getting Wonder Woman was very low, this strategic retreat was the most beneficial choice for Erika Anderson.
After that fainting incident, Simon further delegated power to Amy.
Now, except for a few core films, projects like 'Teenage Mutant Ninja Turtles' are under Amy's control. 'Teenage Mutant Ninja Turtles' will be filmed in the second half of the year, tentatively scheduled for release in next year's summer slot, and casting will begin soon.
Hearing Jonathan's suggestion, Amy thought for a moment and said, "Alright, Joe, I'll put Erika on the final shortlist, but whether she gets the role will depend on her performance in the audition".
Knowing that Amy still had many people to entertain, and having achieved his goal, Jonathan Friedman chatted briefly before turning to leave. Bruce Willis and Demi Moore, who had been standing not far away, quickly filled Jonathan's spot and began conversing with Amy.
After 'Die Hard', television actor Bruce Willis had already become a top-tier Hollywood star. The couple's recent proactiveness was due to Demi Moore's strong desire to secure the lead role in 'Ghost'.
Jonathan left Amy and mingled in the crowd, inadvertently spotting Nicole Kidman.
Nicole, dressed in a gorgeous Dior gown, was animatedly chatting with the couple Richard Gere and Cindy Crawford.
After a moment of hesitation, Jonathan decided not to approach.
After filming 'Dead Calm', produced by George Miller, Nicole realized that she wasn't being considered for any of Daenerys Entertainment's recent projects, which inevitably led her to consider other options. After Daenerys Entertainment reached a settlement with Meg Ryan, Nicole had tentatively inquired about terminating her remaining two option contracts with Daenerys Entertainment as well.
And then there was the dress incident this time.
Impatient, unable to see the big picture, too many thoughts.
Shaking his head to himself, Jonathan turned in another direction. He wasn't short of A-list actresses, and Nicole Kidman was only just touching the threshold of A-list status. Since she had too many ideas of her own, he would let her be. Jonathan didn't have enough energy now to teach his non-priority clients what to do, and perhaps she wasn't willing to listen either.
Nicole Kidman, who was talking to Richard Gere and Cindy Crawford, also noticed Jonathan's figure passing through the crowd, but she just paused for a moment before looking away.
Nicole had been feeling some regret recently.
If she hadn't left CAA back then, perhaps it wouldn't have been bad; she felt that even then, the role in 'Pulp Fiction' should have been hers.
Now, the remaining two option contracts with Daenerys Entertainment were making her extremely distressed. This alone might not be much, but the lead role in 'Ghost', which was clearly very suitable for her, she had tentatively inquired about it but hadn't received a positive response, making her even more disappointed and regretful.
She also felt that Daenerys Entertainment's practice of frequently signing long-term contracts with actors, while highly beneficial for the film company, clearly harmed the interests of the stars themselves. In comparison, CAA was trying its best to secure benefits for its clients, which explained why the relationship between the two sides had become so strained.
As an actress, she felt that she really shouldn't have too many illusions about film companies.
How wonderful it would be if she could switch agencies.
Returning to CAA would definitely completely infuriate Daenerys Entertainment, and she wasn't that foolish, but going to ICM might not be a bad idea either.
Richard Gere and Cindy Crawford were both clients of ICM. After they chatted for a bit, Richard Gere enthusiastically offered to introduce her to Marvin Josephson, the president of ICM.
Nicole had also already spotted Marvin Josephson at the party, but approaching him right now was clearly not appropriate.
Cindy Crawford felt Richard Gere's eagerness while talking to Nicole Kidman and couldn't help but feel a little displeased. Although she didn't show it, after listening to them chat for a while, she happened to notice Helena Christensen nearby, and remembering something, Cindy found an excuse to politely excuse herself.
Even some supermodels, after all, couldn't compare to Hollywood stars in terms of their foundation. Dating this fading A-list actor was just to boost her own fame, and Cindy Crawford had no expectations for the future of her relationship with Richard Gere.
Helena Christensen was feeling a bit down.
Among the three Wonder Woman candidates, Famke Janssen, also from ICM, had the best chance of getting the role, and Erika Anderson had WMA backing her. In comparison, she had the least hope.
For 'Wonder Woman', she had already missed many opportunities for development in her modelling career. She was only 21 this year, the youngest among the three candidates, and still far from the retirement age for models seeking other career paths. Perhaps she should refocus her efforts on her modelling career.
Seeing Crawford walking towards her, Helena simply raised her glass to her: "Hi, Cindy".
Cindy asked, "Why are you alone?"
Helena jokingly replied, "I wanted to try catching a rich guy, but unfortunately, the biggest one didn't come".
Cindy laughed and said, "Speaking of which, Helen, do you remember that thing from last year?"
Helena asked, puzzled, "What?"
"At Westeros's birthday last year, he made a promise to each of us".
Helena paused, then rolled her eyes at Cindy, "A man's promise, do you really believe it?"
"There's no harm in trying".
"Then what do you want?"
"I haven't thought about it yet, but I definitely can't let that guy off the hook. What about you?"
"Me? Nothing, I'd forgotten all about it".
As the two women chatted, not far away, Angela Ahrendts was also in her element at tonight's party.
Not only some prior arrangements, but perhaps influenced by the name 'Gucci Night', many rather 'straightforward' Hollywood stars attending this party proactively incorporated some Gucci elements into their outfits, whether it was a gown, a clutch, or shoes.
This made the entire party feel very Gucci-esque.
For the media photo op before the party entrance, Daenerys Entertainment had invited over twenty mainstream media outlets from North America and overseas tonight.
With so many Gucci elements, it's easy to imagine that the Gucci brand's exposure will significantly increase in the coming period.
Even the most high-end luxury brands need advertising.
However, luxury brands usually don't employ large-scale television advertising campaigns, as that would largely diminish the brand's prestige. But through this high-end party naming model, not only does it avoid this, but it actually enhances the brand's prestige.
Angela Ahrendts didn't even wait for the party to end; she rushed off to communicate with some pre-arranged media.
Everything that needed to be done had been done, and the results far exceeded expectations. It would be a great pity if there were problems with the final media segment.
With such meticulous arrangements, the very next morning, besides discussions about this year's Oscars, many mainstream media outlets featured information related to Gucci.
Although there were some media outlets that sarcastically commented on the connection between Daenerys Entertainment and Gucci with a hint of bitterness, media and Hollywood are, after all, interdependent. You give others face to get more news opportunities, and vice versa. Therefore, more media reports leaned towards positive evaluations.
Mainstream fashion magazines like 'Vanity Fair' and 'Vogue' even began to plan new columns about Daenerys Entertainment's 'Gucci Night'.
The benefits of such large-scale increased exposure were also obvious.
Stars are always the ones most likely to lead trends.
A large number of reports and magazines featuring Gucci brand gowns, clutches, and shoes immediately boosted Gucci's sales. In just the following week, sales at Gucci's U.S. boutiques increased significantly by 13%, and even sales at Gucci boutiques in Europe saw a marked improvement.
Influenced by this successful marketing event, Sophia Fessey in Europe, after several discussions with Angela Ahrendts and Daenerys Entertainment, quickly decided to replicate a European 'Gucci Night' marketing campaign at the Cannes Film Festival in May.
On the other hand.
The Oscars concluded, and while 'Rain Man' was widely anticipated and also stimulated a rebound in the film's box office for the new week, the controversy sparked by the award results persisted, as it had many times before. The Best Director award for 'Dead Poets Society' and Simon's Best Original Score Oscar undoubtedly became the focus of media debate.