As time entered November, it rained for two consecutive days, and the temperature plummeted.
Chen Pingjiang was in a good mood these days.
Lü Xingzhenn later discussed the details thoroughly, finally finalizing a 30,000 yuan promotion plan.
Lü Xingzhen was indeed wealthy and wanted to invest more, but Chen Pingjiang refused.
"Sister Lü, I appreciate your sentiment, but Wangyuelou and Guoqiang Driving School are somewhat different. Learning to drive is a rigid demand, paid for by parents. Mr. Wan's main customers are university students, but your Wangyuelou is a relatively high-end restaurant near the university town. Even if students come, it's usually just for birthdays."
Lü Xingzhen thought about it and agreed, finally stating that if the effect was good, she would continue to invest.
After the initial adaptation period, the investment promotion team had already started closing deals.
In the foreseeable future, investment promotion work would progress more smoothly.
Because with the acquisition of the University of Science and Technology and Medical University, Renrenwang had covered six universities, with registered users exceeding 60,000.
It was believed that reaching over 150,000 by the end of the month would not be a problem.
As the number of registered users increased, Renrenwang entered the fast lane of healthy development.
There were more and more quality posts on the website, and the average user dwell time reached thirty minutes.
Some well-known blog authors even appeared.
On the other hand, the business of Xiao Chen BBQ's three stores was still good.
At Shu Mang's suggestion, Chen Pingjiang adjusted the company structure.
A brand center was established in Gaoping Economic Development Zone, a tax haven.
Xiao Chen BBQ chain stores were injected into this brand center, which would collect a certain brand usage fee from each Xiao Chen BBQ store annually, reducing the corporate income tax of the catering company and simultaneously enjoying some preferential policies of Gaoping Economic Development Zone.
In addition, a supply chain company was registered, which was essentially a procurement center.
Procurement work was separated from the three BBQ stores and unified under the supply chain company for procurement and distribution.
The benefits of doing this were also obvious.
Because the Xiao Chen BBQ brand had already registered a company, but previously each store procured independently, some small vendors could not issue invoices.
Even if they could, some suppliers would add tax points on top of the purchase price, preventing BBQ stores from obtaining input invoices to deduct value-added tax.
The supply chain company was also registered in Gaoping Economic Development Zone, enjoying tax incentives itself, and could also issue input invoices to the catering company.
Of course, the benefits of establishing a supply chain company were not limited to this.
It could also control procurement costs by negotiating preferential prices through centralized procurement, improve procurement efficiency, ensure food safety, and so on.
A series of dazzling operations left Wan Yuqian, an outsider who studied human resource management, stunned.
"Isn't this tax evasi..."
Shu Mang smiled and explained:
"This is a common business split method used by all catering chain brands, belonging to legitimate tax avoidance. Tax avoidance and tax evasion are two different concepts. Taking half a highway and then switching to a provincial road to save tolls is tax avoidance.
Taking the highway but evading tolls is tax evasion. Legitimate tax avoidance is conducted within the scope permitted by law. Doing this is also to better control costs and improve corporate efficiency. Don't overthink it."
Chen Pingjiang also said:
"Logically speaking, it's still a bit early to do this with only three stores, but if we lay a good foundation this year, we can really go all out next year."
At this moment, Miao Bingwei pushed open the meeting room door and walked in, followed by Li Xi, Gao Songbin, Zhuo Ling, and other old employees.
Due to their excellent performance, these few had been successively promoted to team leaders.
They greeted each other.
Chen Pingjiang opened his notebook, straightened his expression, and said:
"Everyone's here. Let's hold a meeting to determine Renrenwang's subsequent arrangements. Currently, Renrenwang's overall development trend is good, registered users are continuously increasing, the ground promotion team has completed promotion tasks for six universities and entered a phased rest, and the sales team is also becoming more skilled.To be prepared, it's time to plan the focus of the next stage of work.
First, the ground promotion team must complete the promotion work for all universities in Xianlin University Town before the winter break.
Second, the content department needs to create several hot topics to further increase user retention and average online time.
Third, the sales department needs to speed up, radiating from Dongcai to surrounding university business districts, and simultaneously increase the average transaction price.
Some small stores can be directly ignored. The website is still in its early stages, so there shouldn't be too many advertisements; they need to be carefully screened."
Everyone was used to Chen Pingjiang's meeting style: clear objectives, well-organized, not a single word of nonsense.
Gao Songbin and Li Xi both raised the same question:
"Boss, ground promotion and sales traveling back and forth to more distant schools is a bit tough for everyone."
Chen Pingjiang nodded, he had also considered this issue:
"Yes, your suggestions are very timely. Most of our employees are part-time students from the university, they have classes, exams, and also need to do ground promotion and run clients. The HR department needs to provide them with a matching salary. Most importantly, it's the plan I'm about to talk about.
Renrenwang Campus Station Master Plan.
The background of this plan is that our registration rate is not very high in some universities. Secondly, after Xianlin University Town universities are brought under our wing, Jiangning University Town and other scattered universities will be key focuses.
Our ground promotion and sales teams can manage in the Xianlin area, but when it comes to Jiangning and other schools, their energy is simply not enough, and they might not even be able to return the same day. This also includes any future activities or promotional issues."
Everyone agreed with what Chen Pingjiang said; these were indeed the problems that needed to be faced next.
All universities in Xianlin University Town were that ceiling.
Renrenwang was bound to break through this ceiling and enter Jiangning University Town and other universities.
Wan Yuqian frowned, thought for a moment, and said:
"What work will the station master be responsible for? Will recruitment be online or offline?"
Chen Pingjiang smiled and explained:
"The station master will be responsible for Renrenwang's promotion within that campus, personnel recruitment, organizing events, and so on. For recruitment methods, let's go with both online and offline. The content department will create a banner to be placed on the homepage for recruitment promotion, and the senior student also needs to recruit through other channels."
As soon as Chen Pingjiang finished speaking, everyone in the meeting room began asking questions.
Wan Yuqian asked:
"Isn't this dual leadership? For example, will a sales representative from a certain university listen to the station master or Li Xi? If everyone listens to the station master, then they will all become independent small kingdoms, or perhaps those university students won't be able to manage well at all."
Chen Pingjiang unscrewed a bottle of mineral water, took a sip, and replied:
"Administrative and HR matters will report to the station master, and business matters will report to Li Xi. Isn't that how our country's government functional departments are arranged? This is also the most practical and effective way to solve our dilemma of being beyond reach.
There will certainly be challenges with this model; it will definitely create some disagreements, increase the time cost of actions, and so on. But just as you said, those station masters may not be able to cover all aspects and manage everything well. At this point, our sales team and ground promotion team will need to provide business guidance and management."
"Then... Boss, if each school has its own promotion team and sales team, what will we do in the future?"
Chen Pingjiang shook his head:
"You are the backbones I have painstakingly cultivated; how could I bear to let you go. The few universities near Dongcai will still be within your business scope, and no station master points will be set up there. Besides, Renrenwang is only starting with the university student group; what about those white-collar workers?
When the time comes, your promotion team will be busy, and it will be the same for Li Xi. The merchants near Dongcai will be enough for you. In addition, there will be more important things for you to do after the new year."
Chen Pingjiang's words dispelled everyone's concerns.
Only then did they realize that Renrenwang was almost covering Xianlin University Town without them even noticing.
It was like their child, watching it grow day by day, filling their hearts with both joy and emotion.
Seeing that Chen Pingjiang hadn't even mentioned the technical department, Miao Bingwei couldn't help but ask:
"What about us?"
"You naturally have new projects, and this project can be said to determine the survival or decline of our Renrenwang, whether it explodes or recedes."
Hearing Chen Pingjiang say this, Miao Bingwei instantly felt a surge of pressure.
"What project?"
Chen Pingjiang tapped his finger hard on the table and slowly uttered four words:
"Web games."
Miao Bingwei was stunned, wondering if the span from an SNS social platform to web games was too large.
Was the company going to transform?
As if seeing through Miao Bingwei's thoughts, Chen Pingjiang continued:
"After Xiaonei.com was acquired, funding issues were resolved, and it already had a first-mover advantage. After some time to consolidate, it will surely sweep in. We cannot compete with it in terms of funding or user numbers.
At this time, we can only resort to unconventional tactics. In addition, we can deep-cultivate the Dongjiang market through ground promotion, but how do we break out of Dongjiang? The next move falls on web games, which can also be called social games."
Not only Miao Bingwei, but everyone else in the meeting room felt a "buzz" in their heads after hearing this.
Good heavens, the boss really thinks three steps ahead.
We haven't even finished developing Xianlin University Town, and he's already thinking about the whole country.
But!
The thought of Renrenwang breaking out of Dongjiang and going nationwide made everyone's blood boil.
"Is it too optimistic to think of snatching meat from Xiaonei.com's mouth with just one social game? If the effect doesn't meet expectations, will it..."
Miao Bingwei said after deep thought.
At this moment, Chen Pingjiang said with extreme confidence:
"It definitely can."
No one was more familiar with the future trend than him.
The two social games "Grab a Parking Space" and "Happy Farm," each more popular than the last, even "Happy Farm" alone elevated Kaixinwang to an unassailable height.
Among them, "Grab a Parking Space" was first launched by Kaixinwang in May 2008, and then various SNS websites also successively launched their own "Grab a Parking Space" games.
Now, there are 18 months left until May 2008, which is more than enough time, as developing such a web game only takes half a year.
Half a year later, Renrenwang should have completed its coverage of the Dongjiang market by then.
Chen Pingjiang intends to use this social game as the first shot to advance nationwide!
(End of chapter)
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