[GU'Ai GIFT CARD OPENING LAUNCH]
Lingling paced nervously, holding a clipboard tightly in her arms. With just a few days of preparation, she couldn't be sure if everything would give the desired outcome.
But it was beautifully done.
The entrance at Gu'Ai was decorated with black and gold pop-up structures. Clear and visually attractive. From afar it looked like an art exhibition or brand launch. It was impossible to look past it.
Uniformed staff held a calm appearance. Friendly and polite, giving passersby the freedom to ask what was happening.
A huge screen hung just above them, displaying the website's updates in real time. With every activation, the number increased. Gold Gu'Ai gift cards were handed to the people who'd rather have a physical card than a virtual one. Either way, Gu'Ai benefited – and so did the customers.
