"Meiyou's flagship store is toxic, don't go, your wallet will cry if you do!"
"The pure desire style dresses are so beautiful, if I don't buy two, I'm sorry for my hard work every day!"
"A Meiyou sales associate said, 'Princess, please try this on,' and I immediately floated away, maxing out my credit card! Next month, I'll have to rely on my backup."
"I'm better than you; I just let my admirer pay!"
"No wonder women's clothing is so profitable, turns out there are so many..."
...
Seeing these comments, even those in business were shocked.
"The appeal of Meiyou's pure desire style is surprisingly terrifying! We have to franchise then."
"Yes, we must franchise!"
"But Meiyou mainly relies on skirts, and autumn/winter is coming soon, can they still sell?"
"What's the big deal? People in the South wear them even in winter!"
"Exactly, franchise in early September, open stores in early October, skirts in the South can still make money for two more months before Chinese New Year. After enduring the two coldest months, sales will pick up again in spring!"
"Don't forget, besides skirts, Meiyou also has lipsticks. Their lipsticks sell very well and are very profitable. They can survive the two coldest months just by selling lipsticks."
"Right, and lipsticks! Maybe even other beauty products."
"Never mind, I'm going to franchise now!"
A trending search made Meiyou completely popular!
That night, people called Meiyou headquarters to inquire about franchising.
Unfortunately, the franchise fee discount promotion had already ended.
Now, the franchise fee is 50,000, brand authorization fee is 20,000, and deposit is 30,000 (refundable later).
Aside from these, there are no other costs.
The seemingly non-refundable part is 50,000, but the store's decoration, shelves, and such are done by the store owner themselves according to Meiyou's requirements, and they source their own goods, which can save a lot of money!
For example, Nike and Adidas specialty stores, although they don't charge franchise fees, the decoration and shelves must come from headquarters, costing over 300,000!
But Meiyou specialty store franchisees can decorate themselves, and a little over 100,000 is enough!
Compared to a 50,000 franchise fee, saving over 100,000 in decoration and shelf costs is much more appealing!
Those store owners naturally understood the tricks of the trade and felt that Meiyou was more conscientious.
Thus, overnight, Meiyou headquarters received thousands of franchise inquiries and 89 franchise applications!
Fortunately, Wang Yi had informed Chen Chuanqing in advance, so the marketing department employees worked in three shifts, with people manning the franchise hotline even at night.
They also launched a self-service franchise application channel on Meiyou's official website and Meiyou APP.
Merchants simply submit their information according to the guide and wait for approval.
Of these 89 franchise applications, 60 came from the South.
Twenty-one came from the central region, and only eight from the North!
Clearly divided!
It's clear that the South has full confidence in the skirt market, undaunted by autumn and winter.
After all, in the South, there are only one or two months a year when skirts cannot be worn...
In other words, skirts essentially have no off-season in the South.
These 89 franchise applications were all from merchants determined to join Meiyou!
To filter out franchisees with insufficient sincerity, Meiyou's franchise application requires a 30,000 deposit to be paid, followed by uploading store information for review.
If the application is not approved, the franchisee can resubmit materials or apply for a refund, and the 30,000 deposit will be returned via the original method.
If the application is approved, Meiyou headquarters will send people to inspect, sign contracts, and authorize.
Subsequently, franchisees will decorate their stores themselves according to Meiyou's requirements!
Franchisee store managers and employees come to Meiyou headquarters for half a month of study and training.
In Meiyou's newly acquired, nearly new office building, three floors are specifically dedicated to training.
The trainers responsible for the courses are professional trainers that Chen Chuanqing and his team recruited from major brands.
Wang Yi also gave some guidance, for example, regarding sales scripts like "Princess, please try this on."
Another example: when customers enter the store, just welcome them with a smile, don't follow them around like they're thieves.
Approach to introduce products only when customers need assistance.
Of course, the training part requires a fee, but the cost is not high.
Accommodation, meals, and training fees for regular employees cost 400 per day.
Accommodation, meals, and training fees for store managers cost 600 per day.
These are all normal costs.
In this way, within a month, the franchised stores complete their decoration, Meiyou approves them, and begins supplying goods.
Store managers and employees complete their training and can immediately open for business!
Overnight, 89 franchisees paid the deposit, meaning these 89 stores are basically set to open next month.
This surprised Wang Yi, and Song Sining was also startled:
"The power of trending searches is too terrifying; this was just overnight. I'm afraid there will be even more franchises today."
"Indeed, these franchisees are shrewd individuals; as long as the profits are astonishing enough, they'll fight tooth and nail for them!"
Wang Yi also had a complex expression.
Take Kudi Coffee, for example; honestly, their profit speed is far less than Meiyou's.
Their core competitiveness is even incomparable.
After all, besides the behemoth Starbucks, Kudi Coffee also has its predecessor Ruixing, and many other coffee brands.
But even so, Kudi Coffee managed to open 5,000 stores in half a year!
It shows that there are too many people eager to make money.
And Meiyou's pure desire style dresses have no competitors!
Their original new lipstick shades also have no competitors!
Moreover, Meiyou's money-making ability is so terrifying, with single-day profits exceeding 500,000, it would be strange if franchisees weren't crazy about it!
Wang Yi changed the subject:
"However, the pressure is now on us."
Song Sining felt a headache coming:
"Yes, originally according to our plan, 200 flagship stores + specialty stores opening next month would be enough, and we'd need to train at most 2,000 employees."
"Now, 89 stores popped up overnight, requiring 800-900 people for training! The problem is this was just one night, and there might be more to come. Our venues are insufficient, and we don't have enough staff! We simply can't handle it!"
Wang Yi thought for a moment:
"It's fine, we'll recruit training instructors immediately. At the same time, we'll switch from 50-person small-group training to 500-person training camp style!"
"Rent a large venue in Jizhou, such as an enclosed gymnasium or an empty office building, and start closed-off training."
"Then, shorten the 14-day training cycle to 7 days. This will greatly improve efficiency!"
Wang Yi remembered some postgraduate entrance exam institutions doing things this way.
They'd invite a famous teacher, and thousands of people would study in a stadium, a vast sea of people.
Whether the learning effect was good or not was unknown, but the training institutions made a fortune.
Wang Yi's 500-person training camp is quite conscientious and can guarantee results!
Song Sining beamed with joy:
"This is a good idea, it can relieve our training pressure dozens of times over. For regular employees, seven days of training is enough. For store managers, we can add another seven days of internship, arranging them to intern at our various flagship stores for seven days of learning!"
"Good idea!" Wang Yi strongly agreed; Song Sining was no mere figurehead.
When Wang Yi proposed a plan, Song Sining often supplemented it, making the plan more complete.
This month, besides the Jizhou flagship store and the Imperial Capital flagship store opening, there are also the Magic City flagship store, Jiangcheng flagship store, Daocheng flagship store, Shenzhen flagship store...
Last month, Meiyou secured over 30 flagship stores in first and second-tier cities across the country, basically one per city!
After a month of renovation, they will mostly open consecutively this month.
Wang Yi will personally attend the first two, and for the rest, high-level executives like Song Sining and Chen Chuanqing just need to make an appearance.
Of course, Meiyou will continue to acquire new flagship stores this month, and with renovation time, they will open next month.
It's great to arrange for franchised specialty store managers to intern at flagship stores for a fee, working for a fee—no, learning for a fee!
The flagship stores are just opening and are very busy, precisely needing more hands.
These store managers are undoubtedly the best help!
Wang Yi continued:
"However, seven days of internship is not enough. Let's arrange a fourteen-day internship for store managers. Our flagship stores are just opening and are short-staffed! They also need to learn management experience to earn more in the future."
Song Sining smiled, instantly understanding Wang Yi's intention:
"Boss, you are indeed brilliant. With these store managers interning, our flagship stores' opening pressure is greatly reduced. Store managers can also learn more! It's just a bit excessive to make them work for a fee, isn't it?"
"What's excessive about that? Knowledge is priceless! Some things, they won't understand or see clearly as store managers. Only by being employees can they truly realize problems and better learn how to manage a store."
Wang Yi smiled and said:
"Seeing is believing. Those store managers and their backers would prefer the store managers to intern at the flagship stores, so they can personally see how profitable Meiyou truly is and what its future prospects are!"
"Right, I didn't think of that step."
Song Sining followed Wang Yi's line of thought and realized it was indeed true.
If Meiyou's flagship stores weren't profitable, they wouldn't want to intern.
But now, Meiyou's flagship stores have daily profits exceeding 500,000, and they're willing to pay to come learn and gain experience!
"I'll arrange this immediately. I'll have someone compile the list of those needing training, then arrange them in batches. One batch will train first then intern, another will intern first then train. This staggered approach maximizes efficiency."
Wang Yi nodded:
"Yes, let's do that. Also, we need to find more instructors and provide more training. It would be best to open Meiyou store manager training camps in the South and Central regions as well, so store owners can choose nearby options."
"Okay, I understand."
Song Sining agreed and immediately called Chen Chuanqing to arrange it.
Now Chen Chuanqing is holding down the fort at Meiyou, and Wang Yi and Song Sining are in the Imperial Capital, so he has to take the lead in handling things.
Afterward, Song Sining began preparing for the store openings.
Meanwhile, Wang Yi looked out the window, lost in thought.
This month, Meiyou will open over 30 flagship stores and over 120 franchised specialty stores, bringing the total to nearly 150 stores by the end of the month.
The speed is neither fast nor slow.
The flagship stores are acquired, opened, and managed by Meiyou itself.
And these more than a hundred specialty stores were all promoted last month by Zeng Zhi, Zhang Yong, Li Zhong, and Zhang Chuanfang in their respective areas of responsibility!
At that time, Meiyou's reputation wasn't as big as it is now; it was entirely up to them to promote, and these stores are basically all set to open this month.
Now that the flagship stores' massive profits have made it to trending searches, there will be even more specialty stores opening next month!
In addition, they also promoted some provincial agents, city agents, and authorized stores, which are also currently undergoing renovation.
The number of provincial and city agents is small, all strong major clients with channels and stores, their own warehouse logistics, with Meiyou providing vertical management and supply!
Wang Yi plans to first use these provincial and city agents to open up national channels and markets, then assess and adjust the provincial and city agents once the market stabilizes.
As for the authorized stores, most are distributed in county towns of first and second-tier cities, and in third, fourth, fifth, and sixth-tier cities.
Authorized stores cannot compare in scale to flagship stores and specialty stores; their supply also comes from provincial and city agents, and they are managed by provincial and city agents.
The number of these authorized stores is considerable; around two hundred are expected to open this month, but they are all small shops and cannot be considered specialty stores.
Meiyou doesn't have high requirements for authorized stores, but they must pay a deposit, accept supervision and assessment from Meiyou headquarters, and all data must be integrated into Meiyou's inventory management system!
Next month, even more authorized stores will open, especially in the South!
With so many stores, Meiyou no longer has to worry about sales.
Even if the North gets cold in October and the pure desire style summer dresses no longer sell.
At that time, with over 300 flagship stores and specialty stores in the South, plus even more authorized stores, they can still support the sales of Meiyou's pure desire style summer dresses!
Wang Yi had already prepared a fallback plan.
And in the North, pure desire style autumn wear and Hanfu must start being promoted in late September!
By then, it will depend on the power of the spokesperson.
Six days later, "Love Is Not Blind" will be released!
Whether the box office explodes, whether Ye Xiaohe becomes popular, and whether new products can ride the wave of popularity, it all depends on this one-shot deal!
However, Wang Yi was still very confident!
Since it was a new store opening, it was scheduled for eight o'clock!
Many office workers nearby came early to browse, buy clothes, and then go to work without rushing.
The process was similar to before: salutes, balloons, CEO's speech...
This time, Ye Xiaohe came again!
Not only did she come, but the entire starring team of "Love Is Not Blind" also came.
It was both a celebration of Meiyou's new store opening and an opportunity to promote the movie "Love Is Not Blind"!
By then, following Meiyou on a trending search would boost box office sales again.
As for the director's cleverness, Wang Yi could only give a thumbs-up and say,
"Well done!"
Even Xu Cui came, accompanied by Zhou Dongdong and several other celebrities, all sending flower baskets.
So much so that for the opening of Meiyou's Imperial Capital flagship store, more than ten celebrities attended!
Seeing the star-studded event, everyone was astonished, thinking Wang Yi had invited them, and all marvelled at Meiyou's strength!
Actually, Wang Yi was also a little surprised.
He didn't invite them, truly didn't.
Except for spokesperson Ye Xiaohe, everyone else was an unexpected guest!
But on second thought, Wang Yi understood the reason.
With Meiyou's pure desire style new designs, even Zhou Dongdong's figure could become popular, and their figures were better, so wearing them would naturally be even more stunning!
At that time, by leveraging Meiyou's pure desire style, it would be no problem for them to outshine a host of big-name haute couture brands.
Even getting on a trending search would be effortless.
Just for this, they had to come support the opening of Meiyou's flagship store today.
If there's a need in the future, Meiyou's celebrity business division would naturally provide strong assistance.
Besides, this flagship store is in the Imperial Capital, and it's close, so there's no reason not to come!
With over ten celebrities supporting, Meiyou's Sanlitun flagship store completely exploded in popularity!
The area was packed with people, so much so that the local station was dispatched as a precaution.
After the ribbon-cutting, the store opened wide, and countless consumers rushed in to shop enthusiastically.
Through monitoring, Wang Yi found that these consumers had clear goals and had already planned what to buy.
Whether it was lipstick, skirts, or the same style as Zhou Dongdong's...
Once they liked something, they'd grab it, pay, and leave.
There was no other way, it was almost nine o'clock, and they still had to go back to work!
After an 8.8% discount, for a celebrity-endorsed item costing nearly nine hundred, Imperial Capital consumers didn't even think twice, felt the material, chose a size, and immediately placed an order!
It was unusually decisive.
It can only be said that Imperial Capital consumers' spending power is even more terrifying than Jizhou's!
Afterward, Song Sining invited all the celebrities to a nearby restaurant, and Wang Yi personally hosted the banquet.
During the banquet, Xu Cui and several actresses raised their glasses:
"Congratulations to Boss Wang on the grand opening of your flagship store, and also congratulations to Boss Wang on the box office success of the movie you invested in!"
"Thank you, I'll finish this glass."
Wang Yi drank it all.
Everyone at this table was from the entertainment industry, and they all discussed entertainment matters.
Du Tianhua sighed:
"To be honest, with the movie about to be released, I'm a little anxious. After all, it's just a small-budget film, sigh!"
Upon hearing this, Xu Cui and the others laughed.
Their congratulations on box office success were just polite remarks; they didn't actually believe it would be a huge hit.
After all, most films of this genre have flopped, with little future.
Wang Yi, however, was full of confidence.
Although the release schedule was adjusted, losing the Singles' Day gimmick, it gained the graduation season/breakup season gimmick.
Moreover, Wang Yi had reviewed the schedule, and all films released in September were bad, not a single one was competitive!
The only somewhat watchable film, "The Sorcerer and the White Snake," was also released on September 29th, a full 20 days after "Love Is Not Blind," so it wouldn't have much impact.
By then, "Love Is Not Blind" would have already exploded!
Furthermore, although "The Sorcerer and the White Snake" gathered many big stars, its Douban rating was only 4-something, a bad film made by capital to promote a certain actress, posing no threat at all.
Originally, without competitors in September, coupled with the hype of a big production and a superstar cast, "The Sorcerer and the White Snake" exceptionally sold 200 million at the box office.
Now that "Love Is Not Blind" has set a high standard, compared to it, the box office for a bad film like "The Sorcerer and the White Snake" would probably have to be discounted by 30%!
After all, no comparison, no harm.
Wang Yi sighed silently, considering himself unlucky...
On the contrary, the original November release schedule had several Hollywood films sandwiching it, posing a great threat to "Love Is Not Blind."
First, there was "Rise of the Planet of the Apes," which had a爆 box office, released a week before "Love Is Not Blind," significantly impacting it.
Later, there was "Real Steel," which also had good box office, released on the same day as "Love Is Not Blind," stealing a lot of its box office.
So, moving "Love Is Not Blind" to September perfectly avoided two major adversaries!
Coupled with the traffic from the National Day Golden Week and the negative contrast of "The Sorcerer and the White Snake," "Love Is Not Blind"'s box office could sell even higher and better!
After all, there's also the strong support from Wang Yi and Meiyou.
Now, every package shipped from Meiyou Mall includes a poster of "Love Is Not Blind."
On the Meiyou APP, there have always been promotions and ad pushes for "Love Is Not Blind."
Currently, the Meiyou APP's user base has exceeded ten million, all of whom are female users and target audience for "Love Is Not Blind," which can significantly boost box office revenue!
"Don't worry, Director Du, 'Love Is Not Blind' will definitely be a hit! Xiaohe will definitely be popular!"
Wang Yi raised his glass, full of confidence.
"Boss Wang, your insight is unique, I'm relieved!"
Du Tianhua drank it all.
"Xiaohe thanks Boss Wang for your promotion and support."
Ye Xiaohe smiled sweetly and also drank it all.
In the afternoon, after seeing off the celebrities, Wang Yi returned to the store and saw a familiar figure.
Her figure was exquisite, possessing the unique charm of a young married woman.
She could be spotted at a glance, even in a crowd.
But her movements were a little sneaky!
(End of this chapter)
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