Song Sining still had a small suit jacket draped over her shoulders, covering her back!
Paired with her stunning looks and graceful figure, it only made her more alluring.
Her impressive curves pushed up the camisole dress!
"Sining, are you testing your boss like this?"
Wang Yi mused silently.
Song Sining smiled slyly and said earnestly:
"Boss, in twelve hours, Meiyou's 'pure desire style' dresses have generated over ten million in revenue!"
"Mm, I saw it. Come in and sit."
Wang Yi moved aside from the door and handed her a cold coke.
"Thank you."
Song Sining sat down gracefully:
"Boss, will tomorrow's sales also exceed ten million?"
Wang Yi shook his head:
"Highly unlikely."
Today was the initial major promotion, breaking ten million in 12 hours!
Tomorrow's user potential is likely not as formidable as today's; it might not even break ten million in 24 hours.
Traffic comes fast and goes fast.
The most glorious day is always the first day; half-price sales later are normal.
Unless a miracle occurs, bringing another wave of sudden traffic.
"That's true, our Meiyou user base is still too small, only over 300,000."
Song Sining sighed:
"Next, the focus is on how to increase new users!"
Wang Yi was very pleased to see that Song Sining was not blinded by the current glory.
Being prepared for danger in times of peace is the mark of a qualified professional manager.
Being overly eager for success, on the other hand, easily leads to a point of no return!
"What are your thoughts?"
Song Sining thought for a moment:
"Our user base is limited, but the four major e-commerce platforms have unlimited scale! We can buy traffic for the flagship stores on the four major e-commerce platforms, increase exposure, attract users from those platforms, and facilitate transactions!"
Wang Yi shook his head:
"The plan is feasible, but trying to cover everything means covering nothing well!"
Song Sining's eyes lit up:
"I understand, instead of trying to do all four major e-commerce flagship stores, it's better to specialize in one platform and become a top player in the category!"
"For example, spending money on Taobao Express to make the Taobao flagship store one of the top few in the apparel category, which will attract a large number of Taobao customers!"
Wang Yi nodded:
"That's the right idea! Today, Meiyou's Taobao flagship store has the best sales among the four flagship stores, the highest conversion rate, and the greatest potential. We can definitely go big with it!"
In fact, the four major e-commerce platforms each have their own strengths.
JD has good logistics services, suitable for buying large items, electronics, and home appliances.
Taobao, on the other hand, has a complete range of categories and does well in everything, especially apparel and general merchandise.
"Okay, I'll research a plan and give it to you tomorrow."
With that, Song Sining stood up.
"???"
Wang Yi was stunned:
"You're just leaving like that?"
Song Sining gave a playful smile:
"What else, you brat!"
"Goodnight!"
Saying that, Song Sining turned and left.
"Playing hard to get with me?"
Wang Yi chuckled, but remained unmoved.
It's alright, after these busy days, I'll go find my little rich lady!
I've neglected her these past few days; I'll dote on her properly in a few days!
"But honestly, Sining looks really sexy in the 'pure desire style'!"
"Just thinking that this is enough to test the boss? A bit too naive, isn't it?"
Wang Yi shook his head, washed up, and went to bed.
He's a man who has seen a lot of the world!
Back in her suite, Song Sining's delicate brows furrowed:
"He didn't chase after me? Didn't even react at all?"
"Could it be that my charm isn't enough?"
"It can't be, right?"
Song Sining looked at her figure, bit her lip lightly, feeling a little unconvinced!
Today, Meiyou broke ten million in 12 hours, so she put on the 'pure desire style', thinking of rewarding Wang Yi with a hug!
But that guy remained unmoved!
"You brat, hmph!"
Song Sining huffed, feeling more and more unconvinced the more she thought about it...
As expected, sales slowed down significantly on the second day.
However, in just one morning, five million in sales were still made!
Wang Yi was still satisfied with this and extended the expiring promotional event for another day!
But even so, subsequent sales remained not optimistic.
Meiyou's user base is too small; a breakthrough must be found!
For this, Wang Yi gathered Song Sining and Chen Chuanqing to hold a high-level meeting:
"What are your thoughts? Everyone, speak first."
Chen Chuanqing was the first to speak:
"Yesterday's 12-hour sales reached ten million; today's 24-hour sales are estimated to be eight or nine million, but it will be difficult going forward!"
Song Sining also nodded:
"Yes, sales won't keep growing. We currently have a total of 350,000 users. Even if all of them upgrade to version 3.0, with an 8% conversion rate, only over twenty thousand people would make a purchase."
"Once these people have all bought, and the potential is exhausted, it will be difficult later!"
"Your concerns are all valid!"
Wang Yi said calmly:
"At this rate, Meiyou's 'pure desire style' sales will soon hit a bottleneck. How to continuously acquire new customers and build scale is the fundamental issue!
Now Meiyou is profitable, and we have funds for marketing. How to do it, you all come up with a plan!"
Chen Chuanqing thought for a moment: "The report in the Jeju Evening News should bring some traffic, right?"
Wang Yi waved his hand:
"The evening news will bring some, but it's limited. Don't always rely on external forces; we must find our own path!"
"The boss is right!"
Chen Chuanqing changed his tone:
"How about hiring a spokesperson and advertising?"
"That's feasible, but the cost is too high; it needs long-term planning. You can prepare a specific plan for me later."
"Okay!"
Song Sining also presented a plan:
"Boss, this is the promotion plan and cost budget for Meiyou's Taobao flagship store. I calculated that spending money on Taobao Express can bring in many new users. The profit margin will decrease somewhat, but it can still guarantee 50%-60%!"
"Reducing profit by ten points to buy traffic? It's cost-effective. Go ahead and execute it. For the first phase, invest 300,000 to test the effect! If it works well, continue investing. If not, we'll think of other ways."
Wang Yi said decisively.
Meiyou's e-commerce traffic is limited, so the only option is to spend money on Taobao Express!
"Also, Meiyou's promotion department, increase publicity efforts! Go to other women's forums, Tieba, QQ groups, Weibo, etc., to extensively promote Meiyou and the 'pure desire style'! Triple all marketing expenses! If three times isn't enough, then five times!"
Wang Yi said generously:
"Hiring a spokesperson is costly and requires careful consideration, but for low-cost customer acquisition methods like online promotion, don't hesitate! We have money now, so promote freely! We won't lose money anyway!"
As for the matter of "33 Days of Heartbreak", Wang Yi didn't mention it.
Give them some pressure, and they'll have motivation.
Wang Yi remembered that the movie "33 Days of Heartbreak" was released in November, which was too late.
The early promotional stills could bring some traffic, but it was also limited.
This won't do.
He had to find a way to get the movie released earlier!
Wang Yi remembered that this movie was not favored by capital before its release, and no one was willing to invest!
The producer and Director Wang scraped together 9 million to shoot "33 Days of Heartbreak".
9 million, including all actors' salaries, director and staff wages, prop and set expenses, as well as post-production, promotion, and distribution...
All added up, a total of 9 million, definitely a small-budget production!
Who would have thought it would become the annual dark horse, grossing hundreds of millions at the box office!
Presumably, the director is now busy filming on one hand, and on the other, borrowing money and seeking investment!
"If that's the case, I can invest! Meiyou has money now!"
Wang Yi's eyes lit up!
"Directly providing him with enough funds, finishing filming two months early won't be a problem. This way, it can be released in September, just in time for a wave of publicity!"
This kind of small-budget idol drama isn't difficult to shoot.
If it were Director Wang, the quick-shooter from Hong Kong, he could get it done in a week!
Then, Meiyou and the 'pure desire style' can be heavily integrated into the movie.
This will not only boost Meiyou's popularity and drive 'pure desire style' sales, bringing in money like a tide.
After the box office success, they can also get tens of millions in revenue sharing, making another huge profit!
This is a sure-win situation; it can totally be done!
(End of Chapter)
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