The box office results of "The Purge," with the full promotional power of the Golden Dawn Entertainment Group behind it, became increasingly popular and continued to accumulate box office earnings at a pace that shocked Hollywood.
After the first day's box office reached $23.7 million, Saturday's box office also harvested $20 million in one fell swoop, once again becoming the number one box office of the day in North America.
Sunday, June 15, was also Father's Day in the United States.
On this day, Disney's new film "Hercules" was released, sharing the schedule with "The Purge," which caused the latter's box office to decline, but it still exceeded $15 million, suppressing "Hercules"'s opening day box office performance of $14.8 million.
It continued to rank first.
Zane couldn't help but be amused when he saw the news.
"If I remember correctly, in the original timeline, the box office of 'Hercules' on its opening day reached $24.9 million. Hehe, now because of the popularity of 'The Purge,' its box office is more than $8.1 million less than in the original timeline."
"If Disney knew, they'd be crying!"
At this moment, Zane's mood was quite mischievous.
The villain gets his way?
So what?!
Seeing that because of his own appearance, other people's paths became more difficult to follow, wasn't that also an alternative achievement?
One must seek joy in life, and not let the golden chalice stand empty under the moon!
Sometimes, people's lives are simpler. They laugh when they are happy and cry when they are in pain. This is also a good way to live.
Time entered Monday.
Because it was a workday, it was inevitable that the North American movie box office experienced a sharp decline, especially for horror/thriller themes, where the box office dropped off a cliff.
The box office of "The Purge" on Monday really fell sharply!
40%!
This was the box office decline index on Monday!
On Monday, "The Purge" only harvested $9.05 million and gave up the number one spot at the North American box office for that day.
The number one box office of the day surprisingly went to Disney's "Hercules," which reported a box office of $13 million that day.
"Boss, our movie's box office has fallen off a cliff. In our expectations, it's enough for us to focus on our own promotional work," Victor said to Zane.
Zane nodded.
At this moment, what else could Zane say?
"The Purge" was already hugely profitable just based on the box office of the past few days. What more was there to be dissatisfied about?
A horror/thriller movie—how much box office did you expect it to make?
It has a box office ceiling!
Tuesday: $8.15 million;
Wednesday: $5.4 million;
Thursday: $3.89 million;
"The Purge" had been released for 7 days, plus the $5.01 million from the midnight previews, bringing the total box office to $90.2 million!
This achievement was enough to exceed 90% of the films released in 1997.
...
Wald Pictures.
Kevin Fitch said with a grave expression, "Mr. Jones, the storm is coming!"
Victor Jones nodded heavily.
"Yes, the movie released today is Warner's 'Batman & Robin'!" Victor said slowly.
Before the rise of Marvel's superheroes, Warner's Superman series and Batman series were out-and-out high-grossing blockbusters in Hollywood. Almost no film could boldly and definitively say: I will be able to surpass it!
In this era when superheroes had not yet become massively popular, "Superman" and "Batman" looked around the world and were also well-known, household names.
"Batman & Robin" is the fourth Batman series produced by Warner Pictures. It is directed by Joel Schumacher, starring George Clooney as Batman and Governor Arnold as the villain. It's a blockbuster with a production cost as high as $125 million.
The menacing "Batman" was enough to make all the movies released in the same period tremble with fear!
"I say, Victor, and Kevin, you have nothing to worry about. You all said how good Batman is, but I think Warner is going to stumble this time."
Zane, sitting on the sofa, said suddenly.
"Uh..."
Victor and Kevin Fitch were taken aback.
"Boss, are you not optimistic about this 'Batman & Robin' directed by Joel Schumacher?" Kevin Fitch asked.
"That's right!"
Zane said unceremoniously, "Although Joel Schumacher is called a great director, he really isn't suitable for directing superhero-type films. Look at his last film 'Batman Forever,' which hit a global box office of $520 million. That's an impressive sight."
"However, its reputation is surprisingly bad!"
"He even discarded and threw away all the settings from the first two Batman director Tim Burton. The entire superhero series was made by him like a fancy dress party. Didn't you see Robin's costume in the new movie?"
"Does it look like those funny clowns in an amusement park?!"
Zane said disdainfully, "There is no doubt that Joel Schumacher ruined 'Batman,' and Warner was miserable because of him!"
Victor: "..."
Kevin Fitch: "..."
At first, the two were a little dazed, but upon careful thought, Zane made a valid point.
The boss is awesome!
...
On Friday, the first day, "Batman & Robin" hit a high box office of $42.87 million, shocking Hollywood.
However, the film was heavily criticized by word of mouth, whether in the media, newspapers, or internet forums!
The word of mouth was rotten to the core!
Netizens' favorite Bruce Wayne: "It sucks! Joel Schumacher ruined my favorite Batman. Look at it, guys, the Batman played by George Clooney is simply stupid. I will never love Batman again."
Catwoman 2: "Warner, go to hell! I advise you to never shoot Batman again!"
I am Robin: "Can I say, is it too late for me to change my screen name?!"
Arnold fan alternate account: "Governor, you should go shoot 'Terminator.' The big villain of the Batman series really isn't for you."
I'm the director: "'Batman & Robin' is definitely going to flop at the box office. Mark my words."
...
On internet forums, netizens almost tore "Batman" apart. Many people said they regretted buying tickets to the movie theater and regretted seeing this bad movie.
It has to be said that netizens are sometimes more accurate in their judgment than experts.
Sure enough, on Saturday and Sunday, the box office of the "Batman" movie had a cliff-like decline.
In the first three days of the weekend, the cumulative box office totaled $72 million.
That seemed quite high, but on Friday it had a box office of over $42 million; that is to say, on Saturday and Sunday, which should have been highly explosive, it only harvested $30 million.
The box office was unsalvageable.
In fact, that was the case. The film, with a production cost of $125 million, in the original timeline, had a North American box office of just over $100 million and a global box office of just over $200 million.
As the production company, the Warner Group was bleeding money!
Warner stopped the presses, but Zane's Wald Pictures laughed.
In the next three days of the weekend, "The Purge" reaped a box office of $11 million, and the cumulative box office exceeded $100 million within ten days of its release. Well, even if the box office results slowed down, this result was enough to rank in the top 15 of the North American annual box office rankings in 1997!
According to the box office trend, the final box office for "The Purge" was projected to be between $115 and $120 million!
Compared to the film's production cost of $12 million and the release cost of $9 million, Zane had made a lot of money this time.
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