Seeing the young man's successful approach, several other boys nearby also wanted to play.
"Exactly! What era is this where the customers have to download the game themselves? Get it set up on the main computer!"
"Hurry up, you've got five minutes at most."
The internet cafe attendant immediately became polite upon hearing this.
"Alright, alright, I'll do it right away!"
In less than five minutes, the main computer was set up.
"Brothers, just restart and it'll be there."
The few young men immediately restarted their computers, and then Dance Dance Revolution appeared in the game list.
"Beautiful lady, can you create a room and take me with you?"
Cheng Huanhuan said, "Okay, I'll be with my best friend. My best friend's name is Xiao Dengdeng, and the room number is..."
The single dogs, upon hearing this, immediately became excited.
There were actually female players in this game, and there were two of them, and they were so attractive. It was really unexpected.
\n\n
A few more college students came to the internet cafe and entered Piano Tiles directly after turning on their machines.
"Brothers, if you reach level ten in this game, you can get a four-star equipment in Slash Three Kingdoms. Shall we play for a while?"
"Let's play for a while. It's a new game from Chun Ting, it shouldn't be bad. Let's just relax."
"Alright, let's play this for a bit this morning."
These guys looked like they were veterans of Slash Three Kingdoms. They'd been lured over to Piano Tiles because there were rewards in the old game for leveling up in the new one.
Piano Tiles didn't need to be downloaded; the internet cafe had already done that yesterday. After all, Chun Ting was an established game company, and many players were keeping an eye on them.
Even though Da Fei was famous in the entertainment industry, he was still a newbie in the gaming world. The internet cafe hadn't even pre-downloaded his game.
Before long, they heard the rhythmic sound of spacebars, and not just one.
They looked up and saw Cheng Huanhuan and the others were having a blast.
The guys who had tried to flirt were getting completely destroyed.
Cheng Huanhuan laughed, "I'm just saying, are you guys even any good? A girl is beating you, and you were going to carry me?"
"Hey, beautiful, didn't you play for a bit already? We're not doing so well. Don't worry, let's try again."
Cheng Huanhuan pouted. "Are you that Royal Aotian? You look so ugly with that plain outfit. I'm not playing with you."
"Come on, beautiful, I'll buy a skin right now, okay? Just wait a sec."
Cheng Huanhuan opened the in-game shop and started picking out a nice skin. The other guys weren't about to be outdone.
Playing with a beauty, they couldn't possibly stick with the basic starter outfits. Cool skins were a must-have.
Xiao Dengdeng's voice came through her headphones.
"Huanhuan, you'd be perfect as a shill for Da Fei's game, getting these guys to spend money."
Cheng Huanhuan: Don't be ridiculous. I'm just playing normally. They're choosing to buy it themselves, and it's not for me anyway. Did you buy a skin? Deng Siqing: Yep, look at my Sweet Girl set, it's so pretty.
Cheng Huanhuan: It's really pretty. Da Fei is such a smooth talker; this art style totally appeals to me.
The few college students who came later were a little puzzled and started whispering to each other.
"A wild beauty, huh? What game is this? It actually has a beauty playing?"
"I don't know; I've never played it. Should we give it a try?"
"But I haven't even reached level ten in Piano Tiles..."
"I can't play anymore. This game is a bit boring, too repetitive. I get tired after playing for a while."
"Yeah, they're all piano pieces; it's making me sleepy."
"Bro, what game are you playing?"
"Dance Dance Revolution."
Three hours after launch, Piano Tiles had surpassed 50,000 registered users.
Fu Xiaochun was very pleased with this data.
"The registered users are pretty good, but what about the paying users?"
Their top-up system was completely different from Lin Chudong's.
They didn't make money by selling cosmetic items, but rather followed the same approach as Slash Three Kingdoms.
You could buy items with money, such as a five-yuan "starter boost card" that would automatically play the first ten seconds of a song.
In short, they're items that break the game's balance. They let players who spend money feel the thrill of spending, even if they're not that good, they can still beat the pros by spending money.
"The current payment rate is a little over five percent, which is pretty good. After all, we've done a lot of promotion, so we have a lot of registered users, and a low payment rate is normal."
A large number of players registered just to get equipment from the old games, so they're not really active users. It's perfectly normal for the initial recharge rate to be low.
"Right, let's look at the active users' recharge rate tomorrow. Has anyone been keeping an eye on Dance Dance Revolution? How many people have registered?"
"Mr. Fu, we checked their official website data. It seems they've exceeded thirty thousand, but their numbers are inflated too. After all, Da Fei is really popular after the Spring Festival Gala, and he probably has a lot of fans."
Fu Xiaochun nodded.
In fact, both sides should have similar numbers at the beginning.
He has users from the old games drawing people in, while Lin Chudong has fans drawing people in. They both have the initial novelty factor working for them.
But the difference is that the users Fu Xiaochun is attracting are already gamers. Getting them to switch from one game to another isn't actually that difficult.
As for Lin Chudong, he's trying to get fans who don't play games to start playing. The difficulty of that, as you can imagine, is very high.
Most of them will just register an account, play a few rounds to show support, and then they're done.
The people who play games will always be playing games.
You can't convince someone who doesn't play games to start.
So, Lin Chudong is not comparable to him at all. The difference will be obvious in less than three days.
"General Manager Wang, have you played Da Fei's game?"
Wang Pengtao was drinking tea in his office, and poured a cup for Wu Siping, saying.
"I'm so old, what am I playing at? My daughter seems to be playing it."
Wu Siping said, "Me too, I can't even use a keyboard. My daughter plays it too, and it seems she's spending money on it. Sigh, you can't control these kids nowadays."
Wang Pengtao said, "I think Da Fei's game isn't doing so well. Not many people are playing it. You get that Tian Zhu ready for me."
Wu Siping smiled, "Just you wait. Although I haven't played it, I've seen it. The advertising is very effective, the conversion rate will definitely exceed five percent."
"Bullshit, if it really exceeds that number, I'll invest a bit."
"If you invest again, there won't be any good positions left. You'll regret it then, hahaha!"
In the office, Yao Qiang said,
"President Lin, many players are reporting issues with the game's real-name verification. Should we remove it? That way, we'd have more registered users, and people could create multiple accounts, making the data look better."
Lin Chudong shook his head. "What's the point of good-looking data for a game we made ourselves? We can't remove real-name verification, but we can allow multiple accounts per ID. Also, the game's gender verification should be automatic, not player-selectable."
"Understood."
Lin Chudong had a clear understanding of the game's positioning. Aside from its novel gameplay, the game was more about interaction. Socializing is the essence of online games. If people just want to play a game, they can play a single-player one.
And Dance Dance Revolution attracted female players. Once there were many female players, male players would naturally follow. This was undeniable. Therefore, real-name verification was a necessary step to prevent a large number of male players from creating female characters.
Even though multiple accounts per ID would still allow some male players to play female characters, this probability was already much smaller. It was better than having no restrictions at all.
Currently, no games on the market had targeted female users. This market was still huge.
"What's the recharge rate?"
"Nine percent. That's pretty impressive. Some of that is from traffic we brought in, and if you exclude the inactive users, the recharge rate is really high."
They launched on the first day with a lot of promotions. The cheapest outfit was only three yuan. Nowadays, internet cafes cost over ten yuan an hour, so who's going to worry about three yuan?
You can't have the cool characters in the game dancing in just their underwear and undershirts, right? Even if the players were okay with it, they'd lose face when they teamed up.
Yao Qiang said, "I shut down those two old games directly. I launched a promotion where old players could exchange their top-up gear for Dance Dance Revolution in-game currency, and get some exclusive Limited Edition Skins in the new game. New players can't buy those skins, so it's a bonus for the old players."
Lin Chudong nodded, "That's a good idea. Those two games weren't making any money anyway. At least with exclusive skins, maybe we can keep them around."
Yao Qiang's brain still worked well, thinking of things Lin Chudong hadn't considered.
"We won't see the active user payment rate until tomorrow, right?"
"That's right, we'll get the 24-hour data. With that data, we can get some platforms to promote us."
Advertisements for PC games were basically promoted using mature software on computers, and an advertising slot could attract a lot of users.
Whether this recommendation would be given to your game depended on your twenty-four-hour recharge rate; after all, the platform needed to get a commission from your recharge to promote your game.
Lin Chudong said, "Let's see tomorrow then. You guys get some rest, and we'll have dinner tonight, my treat."
After dinner, Lin Chudong was about to go back to the dorm when Cheng Huanhuan suddenly called.
Cheng Huanhuan: Da Fei, where did you get that Limited Edition Skin? Send me one.
Lin Chudong: ...Sister Huan, Happy New Year. You play our game too?
Cheng Huanhuan: I've already spent a lot of money! I'm now the leader of the Burial Love Family, the number one guild in the game. My subordinates all have Limited Edition Skins, but I don't. I can't even buy one with money. Send me one quickly.
Lin Chudong: Alright, no problem. Just wait a sec, send me the account details.
Cheng Huanhuan: chenghh521, nickname is Little Kitten.
Lin Chudong copied the information directly and sent it to Yao Qiang.
Soon, a Limited Edition Skin and ten thousand In-game currency were sent to her account.
Cheng Huanhuan nodded in satisfaction. Da Fei was worthy of being her best friend's man; he knew how to get things done.
She had already spent an afternoon at the internet cafe, having spent nearly five hundred yuan. She had bought all the nice outfits, and now the Burial Love Family she founded was the number one guild in the server.
The entire internet cafe was filled with people playing Dance Dance Revolution. Although there were a few playing Piano Tiles, they usually got tired after a while; it was a bit boring, or they were defeated by players who weren't very skilled but spent money, which made them unhappy, so they quit the game.
Seeing the lively atmosphere of Dance Dance Revolution here, and with a girl leading the way, they naturally joined in quickly.
Lin Chudong returned to the dorm. Just as he was about to lie down and rest, Deng Siqing sent him a WeChat message.
"Da Fei, I want the Limited Edition Skin too."
The next morning, Lin Chudong was woken up by a call from Lin Qiqi.
"Da Fei! I didn't play the game yesterday, and I can't keep up today! Hurry up and adjust my level!"
Lin Chudong: Qiqi, levels aren't very useful. In this game, skill is king. Otherwise, if your level is high but your skills are lacking, people will look down on you. I'll send you a few skins.
Lin Qiqi: Oh, you're right. Play with me for a while, okay? Can we get married in the game? Hehe.
Lin Chudong: …Okay, I'll do it after I go to the company.
Lin Chudong washed up and went to the company. Yao Qiang was already up early.
These programmers have pretty good physical condition, huh? Working for several days straight doesn't seem to be a problem.
"How's the data?"
"It'll be out soon. It's very impressive, better than expected."
Yao Qiang had a hint of excitement on his face. When he said "better than expected," he obviously meant better than his expectations.
Lin Chudong knew this was going to be a hit game, but Yao Qiang actually didn't have much confidence.
To reach two hundred thousand concurrent players would already be considered exceeding expectations.
As for the recharge rate, if they could get fifteen percent, that would be a pretty outstanding game.
Lin Chudong created an account, married Lin Qiqi in the game, and played for a while.
He discovered that the number one player in the entire server was called King of Bass.
Could this person be Wang Zhi?
This guy is still playing games after going back home?
And he even made it to number one in the whole server?
After playing for half a day, the data finally came out.
Yao Qiang ran out excitedly.
"Chudong, the data is out! The recharge rate is twenty-seven percent. This data is absolutely terrifying! It's seven points higher than the peak of Slash Three Kingdoms."
Lin Chudong was very calm. "Well, that's good. Give out some benefits when the public beta ends, and then do another round of advertising."
These benefits were all paid for by Wu Siping anyway.
If it involved cash rewards, the game developers would definitely pay.
But if it involved prizes, such as this time's laptops, contacting Wu Siping's advertising department directly would get them.
"How's the ad conversion rate?"
He had taken Wu Siping's money, so it wouldn't be right not to do anything.
He had even put a lot of ads in the game, and there was even an entry point for buying drinks, as well as activities where you could draw mineral water from the In-game currency lottery.
Yao Qiang said, "The ad conversion rate is currently eleven, and it will still go up later."
Lin Chudong wasn't very sensitive to this data, "Is this data good or bad?"
"That's about right. The average conversion rate for ads is usually between one and five percent. We tested at eleven percent, but it was only for one day, so it's not very reliable."
"That's good."
Seeing the data trending in a positive direction, Lin Chudong finally breathed a sigh of relief.
He'd been feeling anxious until the market was tested.
Suddenly, Cheng Huanhuan's phone rang again.
Lin Chudong: Huan-jie, what's up?
Cheng Huanhuan: My guild is full. What can a hundred-person guild even do? You guys need to increase the guild member limit, pronto.
Lin Chudong: …
"Wow, this lady is really hooked, huh? Free game tester!"
Lin Chudong: "That's a good suggestion, I'll take it."
Cheng Huanhuan: "By the way, Director Sun was transferred to the Beijing station. He should be back in Magic City for the New Year now."
Lin Chudong: "Director Sun was transferred? Shouldn't it be Director Ma?"
Cheng Huanhuan: "Director Ma also has people backing him. Director Sun had to take the fall."
Lin Chudong: "Understood, I'll go see him."
After hanging up the phone, Lin Chudong quickly contacted Sun Xuan, and then took Liang Yin to Sun Xuan's house to pay a New Year's visit.
Twenty minutes later, they arrived at Sun Xuan's house.
Only Sun Xuan and his wife, Zhao Meizhu, were home, and the couple didn't look too good.
"This is Da Fei and Director Liang."
"Da Fei, this is your sister-in-law."
"Happy New Year, sister-in-law."
Zhao Meizhu just nodded, not very warmly.
This time, if it wasn't to help Da Fei,
-----------------------
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