"But…" Zhang Yichen continued, "livestream shopping is more flexible and more intuitive than TV shopping."
"Not only can viewers watch the streamer explain the product, they can also interact with the streamer in real time."
"Most importantly, Joy's livestream e-commerce model has an extremely low entry barrier. As long as you have a certain fan base, you can apply to open selling privileges."
Zhang Yichen introduced livestream e-commerce with lively enthusiasm.
"That easy?"
"Sounds like it's not that hard at all!"
"But what would we sell?"
"Yeah, we don't really have anything to sell."
…
Zhang Yichen smiled.
"Family, choosing products is actually very simple. You can sell anything you think has value and market demand."
"For example, if you're a makeup expert, you can recommend cosmetics. If you're a food lover, you can share unique seasonings."
"You can even sell agricultural products, handicrafts, or virtual items. For instance, Xiaoxi will be releasing a new album soon—we can start selling it in the livestream right now."
As he spoke, Zhang Yichen pushed out a shopping link.
"Family, this is the purchase link for Xiaoxi's new album. Everyone can try placing an order."
"Also, this is a pre-sale. Shipping will start in seven days. To thank our 'family' for their support today, the album will be sold at a 30% discount."
"Thirty percent off? No way!" Before Zhang Yichen could finish, Li Yue objected. "That's way too low. We'd need to sell it at least at 85% of the original price just to break even!"
The moment she said that, Zhang Yichen froze.
This routine—he knew it too well.
Wasn't this exactly the same trick livestream sellers used in his previous life?
Li Yue was basically giving him the perfect assist.
In truth, she wasn't playing along at all—she genuinely believed they wouldn't break even.
She had just checked the product details. The album bundle included a physical CD, a digital album, a thermos cup, photos, and a notebook printed with Chen Xiaoxi's picture.
The production cost alone was already fifty to sixty ren.
Zhang Yichen priced it at ninety-eight ren, then added a 30% discount. Each album sold for less than seventy ren, with free shipping included.
How was that supposed to make money?
Make money my ass.
"I'm saying—" Zhang Yichen snapped, clearly annoyed. "Why are you being so stingy? I already said this is to thank our 'family.' Are you trying to squeeze money out of them?"
While the two argued back and forth, the product link quietly showed 500,000 orders completed.
"Stop selling already! The more you sell, the more you lose—and this is Xiaoxi's money!"
Li Yue objected firmly.
She wasn't like those scripted assistants from Zhang Yichen's previous life.
This wasn't an act.
She was genuinely anxious.
"If you don't let me sell, I'll sell anyway! So what if we lose money? I'll cover it myself! Today it's 30% off—otherwise what will the 'family' think of me?"
One tried desperately to stop it. The other refused to listen and insisted on selling no matter what.
In just a short time, album sales had already surpassed one million copies.
Chen Xiaoxi stood there, stunned.
Her platinum album target… had been completed just like that?
"I'm the CEO. I said stop selling!"
Li Yue finally exploded. Zhang Yichen's complete refusal to listen pushed her patience to the limit.
She was the company's CEO. If their very first e-commerce promotion resulted in a loss, the company's valuation…
She didn't even dare think about it.
"So what if you're the CEO? Does that make you proud?" Zhang Yichen shot back without holding anything back. "I'm the big boss myself. Am I bragging?"
"Besides, today there are no bosses or CEOs here—only a streamer and a co-host."
"You're the co-host. Today, whatever I tell you to do, you do it."
"Since you love showing off so much, then go dance for the 'family'!"
Zhang Yichen was clearly trying to offend Li Yue as much as possible.
"Hey, that's enough." Chen Xiaoxi gently tugged on Zhang Yichen's sleeve.
His attitude today felt strange to her—far too irritable.
He wasn't usually like this.
Both Chen Xiaoxi and Li Yue were completely confused.
Li Yue had only voiced a few objections. She was doing it for Xiaoxi and for the company's future.
From any perspective, she wasn't wrong.
But today, Zhang Yichen was like a firecracker—touch him and he exploded instantly.
And now he even wanted her to dance?
This was too much. Absolutely outrageous.
"I won't dance!" Li Yue refused without hesitation.
Zhang Yichen narrowed his eyes.
"Really won't dance?"
"Won't dance."
"Fine."
Zhang Yichen didn't argue further. He turned straight to the camera.
"Family, anyone who hasn't ordered yet—order now. I'm all in today. I'll compensate every loss… unless the co-host dances."
These passionate words instantly hyped the "family" beyond reason.
Album sales skyrocketed, quickly breaking three million copies—and they were still climbing.
"You… you're shameless!" Li Yue gasped in anger.
Logically speaking, she wasn't the one paying for the losses—why was she worrying so much?
But that wasn't the point.
The company had just been valued at billions. If today's losses were too large, that valuation would plummet.
And as CEO, if something went wrong on this scale, who else would take the blame if not her?
With no other choice, Li Yue finally gave in.
"Dancing is impossible. How about singing?"
"Singing?" Zhang Yichen thought for a moment, then nodded.
"Fine. I'll let you off easy."
"Family, the co-host agreed to sing. Once she's done, the album will be taken down. Anyone who hasn't bought yet—hurry up."
"Come on, let's welcome our young lady!" Zhang Yichen said, giving up his seat.
"'Young lady'…" Li Yue curled her lips and reluctantly sat down.
Don't think I'll forgive you just because you used a nice title.
We'll settle this after the stream.
"Wow! The young lady is so pretty!"
"A real beauty—same level as Sister Xiaoxi!"
"This CEO beauty—where did Top Student find her?"
"Yichen is too much—how could he bully such a pretty girl?"
…
Before Chen Xiaoxi could even sit properly, the barrage exploded again.
"Hello everyone, my name is Li Yue."
Starting with a self-introduction—nothing wrong with that.
"Li Yue? Did you sing Heaven Is Vast?"
"Seriously? Are you that Li Yue?"
"Miss, your singing is amazing! I love The Most Familiar Stranger!"
…
The comments were all over the place.
Li Yue felt deeply moved. The anger clogging her chest from Zhang Yichen finally eased.
"Yes, that was me. I sang both songs. Which one would you like to hear today?"
She didn't say much more.
The more she spoke, the more money they would lose.
Watching the constantly rising transaction amount felt like her heart was bleeding.