The male host complied and frequently changed the lipstick color during the next few hours of the live stream.
Soon, viewers noticed the change in lip color and kept asking about the lipstick shade in the comments below.
Without further instructions from Jiang Lai, the host did not respond to the lipstick inquiries but continued singing and chatting.
Once comments asking about the lipstick shade flooded in, the host then took out the lipsticks he had just tested and started introducing them one by one on camera.
He was well-prepared, and when introducing the lipsticks, the host appeared entirely at ease.
This originally lesser-known domestic brand of lipstick, once demonstrated and worn by the host, saw its online sales significantly increase, outperforming some celebrity-endorsed products.
Soon, the brand approached the host and, upon discovering the company behind his contract, eagerly expressed interest in having the host continue showcasing lipsticks during live streams.
