Qiao Mo nodded and got into the taxi, planning to go home.
But shortly after getting in the car, her secretary, Lu Lu, called: "Miss, the international malls that promised to list our brand just called to cancel all cooperation."
Qiao Mo furrowed her elegant eyebrows: "What's going on?"
"I don't know either. I just received several calls, all wanting to cancel cooperation with us. No matter what I said, they refused to set up a counter for our brand."
Qiao Mo remained silent. NORTH's positioning is high-end clothing, and for its initial entry into the domestic market, it must set up counters. If the malls refuse collaboration, then NORTH will have difficulty establishing itself.
Even though a substantial part of brands now rely on online sales, for high-end brands, the role and services of counters are irreplaceable by online sales. Moreover, high-end clothing, even if bought online a few times, if it doesn't fit, the customer may lose interest in the brand.
