Everyone linked Xiao Jie's successful ascension to the previous world event where he led a team to slay the World Boss and was suspected to have obtained Ascension Items.
With the example of this Immortal, everyone wanted to replicate his success.
The allure of becoming an Immortal, surpasses any other benefit.
What's more, this time, the opportunity to become "Immortal Disciples" is even more directly enticing. To earn a vast amount of world-saving merit points for the rankings, and for the elusive yet irresistible possibility of "Ascension," all players who deemed themselves powerful, were fighting with everything they had!
