The news made him instantly brighten up, and he edited and released a marketing video right after. Then, due to the sudden spike in the video's popularity, the influx of people who watched it led to many taking shortcuts, turning the search term into one related to awards. As its dissemination spread wider and geographical factors diminished, the award-related entries gradually climbed the trending list. This led to the current situation.
One could say this was a beautiful misunderstanding, but it also showed that even in the digital age, people's perspectives on the internet were quite narrow. Such an obviously skewed news entry had managed to escape much attention until now. Even if some netizens raised questions in the comment section, very few could actually answer them. Furthermore, with other marketing accounts milking the trend, uncritically adapting and tossing the original content around, it had long deviated from the original.
