Anyway, if it's popular, who wouldn't jump on the bandwagon?
With a storm of chaos, it shook the industry to its core.
So what about that so-called 140 million grand production? Guess what?
The real spending only involved 40 million for buying the rights, 12 million for the male lead, 12 million for all other cast and crew, and 36 million for actual filming, totaling 100 million.
Product placement brought back 80 million, with Samsung alone contributing 40 million.
Coca-Cola, Mengniu, Wahaha, Logitech, Hyundai, Sina... in total, over 30 advertisers were eager to shell out money.
Plus the symbolic 1 million from LVMH and various luxury product loans, it would only take an additional 10 million to finish the drama, and ensure it's done exceptionally well.
The total investment of 100 million wasn't fully spent, so the rest was simply poured into special effects.
