(Anti-theft, to be released in due course.) Abstract: With technological advancements and the coverage of intelligent networks, the rise of the gaming industry in recent years is evident to the public. The mode of spreading games is no longer confined to rigid promotional methods, and the influence of games is gradually expanding into all aspects of life. Correspondingly, game companies need to continually integrate resources, innovate and update in this era of rapid development, to improve performance. A diversification strategy precisely meets the planning needs and development goals within the gaming industry. Under the backdrop of economic globalization, a diversification strategy, as the preferred model for corporate development, is also applicable to game companies. This article explains the impact of diversification strategies on the performance of game companies using the example of Sanqi Mutual Entertainment Company.
