Chapter 704 - Chapter 636

(Anti-theft, will be sent at that time.) Abstract: With the advancement of technology and the coverage mode of smart networks, the rise of the gaming industry in recent years has been evident to the public. The ways in which games are spread are no longer confined to rigid promotional modes, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate, and iterate to improve performance along with the rapid development of the times. Diversification strategy perfectly aligns with the planning needs and development goals within the gaming industry. In the context of economic globalization, diversification strategy, as a preferred mode for enterprise development, is equally applicable to game companies. This article explains the impact of diversification strategy on game company performance using Sanqi Mutual Entertainment Company as an example.