Probably because Deep Sea went viral last year, this January almost every domestic online video platform launched a drama with dual female leads.
Chestnut Video rolled out Mature Ceremony Year with a lineup of Cheng Shenlv and Yu Yhan, telling a story about a veteran and a newbie teaming up to "level up" in the workplace.
Yuehai Network launched Death Prediction Letter, using a veteran combo of Fan Zhu and Lew Qingqing to tell the story of two neighbors getting caught up in the same suspense case.
The cast of Sanfan Video's Annual meeting is noticeably weaker than the previous two, starring Yu Sitian and Jin Lin. In terms of name recognition and popularity, both are behind the first two pairs, and on top of that it's a pure-romance plus female-growth story, the least commercially appealing.
The three dramas premiered almost simultaneously, and platforms, production teams, celebrity teams, and fans all kicked off a publicity and marketing war, lively and spectacular.
